The PR membership for small businesses who are ready to be heard.
If you’re smart enough to run a business, you’re smart enough to do your own PR.
You don’t need an agency. You don’t need a huge budget. You need the right knowledge, the right tools, and someone in your corner who tells it straight. That’s the Oyster Collective.
50+ years of combined PR experience
Multi-award winning
Featured in national press
National News contributors
Fed up with PR feeling like a mystery?
I know I should be doing more PR, but I don't know where to start.
I sent a press release once. Nobody replied.
PR feels like something for big brands — not businesses like mine.
I've Googled it. Asked ChatGPT. I'm still none the wiser.
I've paid for PR support before and never really saw what I got for my money.
If any of those land, you're not alone — and you're not wrong to find PR confusing. The industry has spent years making it look complicated.
The truth is simpler than that. PR isn't a dark art. It's not
reserved for big businesses with big budgets.
And it's not something you need to hand over to someone else.
You just need a little direction.
That's exactly what we're here for.
— JOIN THE COLLECTIVE —
Collective membership is for people who want to do PR properly, with access to insider tips, practical tools and sounding boards that help you make it work for you.
No contracts. No agency fees.
No Spin.
Monthly Expert Sessions
Focused sessions on the PR topics that matter most to your business. Practical, no-waffle, and recorded so you never miss out.
Member Community
A private space to ask questions, share challenges and get a perspective from outside your bubble — without fear of judgement.
Free Smartsheets
Quick-win, one-page guides on key PR topics — delivered to members before they're available anywhere else.
Monthly Member Content
Insight, tips and resources tailored to where you are in your PR journey — building your confidence and capability, month by month.