The PR membership for small businesses who are ready to be heard.
If you’re smart enough to run a business, you’re smart enough to do your own PR.
You don’t need an agency. You don’t need a huge budget. You need the right knowledge, the right tools, and someone in your corner who tells it straight. That’s the Oyster Collective.
“I know I should be doing more PR, but I don’t know where to start.”
“I sent a press release once. Nobody replied.”
“PR feels like something for big brands — not businesses like mine.”
“I’ve paid for PR support before and never really saw what I got for my money.”
“I’ve Googled it. Asked ChatGPT. I’m still none the wiser.”
If any of those land, you’re not alone — and you’re not wrong to find PR confusing. The industry has spent years making it look complicated.
The truth is simpler than that. PR isn’t a dark art. It’s not reserved for big businesses with big budgets. And it’s not something you need to hand over to someone else. You just need a little direction.
That’s exactly what we’re here for.
— JOIN THE MEMBERSHIP —
Two ways to join. One decision to make.
Collective
£28.00
Every month
✓ Monthly expert webinars
✓ Monthly Collective Clinic Q&A
✓ Collective Chat community access
✓ Early access to our Smartsheets
Collective Plus
£38.00
Every month
✓ All Collective member perks
✓ Strategic PR sessions: Quarterly small-group or 1:1 sessions
✓ Exclusive industry insights & events
No contracts. No agency fees. No Spin.